I’ve had this idea for a business. I like different sorts of coffee and get a different effect from the caffeine with them. I can drink some types and be awake for hours, others I get an amazing hit that can be gone quickly. I assume this is something to do with chemistry of how the caffeine works . I’d need a business partner with a clue about this to make a coffee menu for my cafe, based on the effect you want the coffee to have.
I could sell coffee related to the activity you’re planning to do, like an ‘All Nighter Latte’, ‘Totally Wired to “Dad Nap” Espresso’ or ‘Hours Gym Class boost’. I’d just need to store and roast the coffee beans and make the coffee in the right way to get the effect just right.
If you’re starting a cafe, you can have this idea, just let me have a few “Dad Naps” to say thanks.
Get what you want
We are what we eat, and we’re a little bit of what we drink, and we should maybe know a bit more about the effects of what we’re drinking. It’s the same with ideas. Sometimes we know what effect we want new ideas to have, to affect our mood or challenge us. Sometimes we don’t realise what we’re affected by.
We may be seeking reassurances that things will be OK, or that things are someone else’s fault. Validation for our point of view, and a prediction of a rosy future. Or an inevitable mess. Whatever makes us happy, or fuels or anger.
The is no shortage of people telling us how it’s gonna be, and moving so fast they never stop to face how wrong they were. Newspapers and politicians deal in future certainties, and explaining past complexity. It’s not surprising when that is what people are searching for. It’s what they crave, and it shouldn’t surprise us that it’s given to them.
The menu for this kind of thought contains ‘Blame someone else’, ‘You’re right to be worried’ and ‘Tell me everything is going to be OK.’.
If our current politicians and newspapers didn’t supply certainty, blame, hate and reassurances then politicians and newspapers that did would take their place. It’s how our system functions. The purpose is what it does, and we’re biased to want what often turns out to be bad for us.
What sort of thinking would you like?
So what sort of thinking is on the menu today? How did we get here? Who are we? What do we look like to other people? Are we making the same mistakes again? Why do people totally disagree with us? Could they also be right? What if we are all wrong?
Unlike coffee, we may need to create a demand for this sort of inquiry, and maybe soften the emotional hit it triggers. I can make you a coffee for that.