Go to 11.

Why the name make10louder? It comes from a scene the comedy ‘This is Spinal Tap’.  A guitarist is explaining how he had his amplifiers modified to be louder.

Most blokes, they’re on 10, where can they go from there? Nowhere. What we do, if we need that extra push, we can go to 11. One louder.

He’s pretty happy with the result.

Two Reasons

I find this funny, as I’m sure that whoever was asked to make the amplifier louder just relabeled the dials to go to 11. Nothing except the metrics changed. It’s the same amp. Just the metrics changed, but the customer was totally happy. This shows both the pointlessness and usefulness of metrics with the right customer. There is some systems thinking there.

But there is something else about change. We can improve ourselves, the way we think and the patterns we use. We may not be able to change a lot of things about ourselves, but we can make our skills go to 11. Or we could just make 10 louder.

Talk to me about Systems Coaching for this.